Craft a Pitch
It takes a lot of hard work to create a great pitch. The process of doing often creates new business insights for the founders that significantly impact the course of the company. A great pitch requires true clarity about what your venture is about. As it turns out, working on a pitch often reveals a lot of lack in clarity – and the exercise helps to change this.
There is a multitude of support in SV to help you craft a great pitch, from books to courses to mentors, as well as incubators. Instead of repeating everything here, we point you to excellent descriptions already out there:
There is tons of good reading material about pitches. Here are some of the best – we consider them as „must read“. We suggest to read them in this order.
„Pitch the way VCs think“ by Khosla Ventures.
Pitch content checklist (long version) by Khosla Ventures.
You should stop here, create a pitch following the above advise, and then discuss it with 3rd parties in order to get into feedback-improvement cycles. We are also offering to help you to develop a top notch pitch.
If you really want to read more about it, here you go.
„The Startup Pitch: A Proven Formula to Win Funding“ – a book by Chris Lipp
Early Pitch Desks of Successful Startups (Airbnb, Facebook, etc.)
A final remark: not all advise on pitching is consistent, and there is no such thing as the only right pitch. In fact, different investors will prefer different styles, and a pitch that might be highly praised by one VC may receive no praise by the next.